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Furano: The town of flowers and enchanting landscapes

Furano, located in the heart of Hokkaido island, is known for its blooming lavender and colorful flower fields that come alive each summer. It was one of the main highlights of our visit to Hokkaido and we highly recommend it for anyone who plans on visiting during the summer months. It's also very beautiful to visit Furano in winter (check out our Furano & Biei Winter Guide).

Furano offers many activities and attractions beyond its famous flower fields. Visitors can explore the charming town, hike in the surrounding mountains, visit local farms and cheese factories, or enjoy world-class ski resorts in winter. The city also hosts seasonal festivals, unique culinary specialties, and craft shops.

With its enchanting rural landscape, welcoming atmosphere, and abundance of things to do, Furano is a must-visit destination for anyone looking to discover the natural beauty and culture of Hokkaido.

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