The future of tourism is the custom-made trip designed by the travel planner and delivered by vialala.com

Customized itinerary is considered the future of travel, as it meets the changing needs of travelers seeking unique and personalized experiences. With the advent of the Internet, consumers have access to a multitude of information, allowing them to create bespoke trips based on their interests, budget, and time constraints. Traditional travel agencies, which offer predefined packages and itineraries, struggle to compete with operators that rely on travel planners to design customized trips. These planners, like vialala.com, use online platforms to provide personalized services and expert advice to clients. Since the travel planner cannot book tourist services or guarantee them, it is Vialala.com that takes care of this with all the guarantees associated with French organizations registered with APST.

According to a study conducted by the World Tourism Organization (UNWTO), the custom travel market has seen significant growth over the past few years. Between 2018 and 2021, this segment recorded an annual growth rate of 7.5%, nearly double the overall growth rate of the tourism sector (3.9%) (UNWTO, 2021). This trend is explained by several factors, including the evolution of consumer preferences and the increasing adoption of digital technologies in the tourism industry.
 

The change in travelers' preferences is a key factor in this trend. Today's consumers are increasingly looking for authentic and personalized travel experiences. According to a study by the American Society of Travel Agents (ASTA), 73% of travelers surveyed in 2021 said they wanted to have a unique travel experience tailored to their personal interests (ASTA, 2021). This shows that travelers are placing more and more importance on customizing their journey, which is difficult to achieve with the standardized offerings of traditional travel agencies.

The increasing adoption of digital technologies has also contributed to the popularity of customized travel. Online platforms like vialala.com allow users to collaborate with travel planners to design personalized itineraries based on their preferences and budget. Travel planners, who are local experts and passionate about travel, are able to provide personalized advice and handle all the logistical details of the trip. Especially since they now benefit from an excellent travel planner training. This approach allows travelers to save time and energy, while benefiting from tailor-made service.

Traditional travel agencies struggle to adapt to these changes. Their business models often rely on standardized packages and itineraries, which do not meet the growing expectations of consumers for customization. Moreover, these agencies often face challenges in terms of costs and efficiency, as they must maintain physical infrastructures and manage stocks of tourism products that are not always suited to the specific needs of each client. In contrast, online platforms like vialala.com do not have these constraints, as they use digital technologies to connect travelers with travel planners and provide personalized services at lower costs.

Furthermore, traditional travel agencies often struggle to keep up with technological innovations and meet consumer expectations in terms of customer service. According to a study by consulting firm McKinsey, 72% of customers expect travel companies to offer online services, such as ticket booking, itinerary planning, and access to real-time travel information (McKinsey, 2021). However, many traditional travel agencies find it difficult to implement these digital services, which makes them less competitive against operators who rely on travel planners.
 

The rise of social media has also contributed to the popularity of custom travel. Travelers are increasingly influenced by the experiences of their friends, family, and others on social media, which encourages them to seek unique and personalized travel experiences. According to a study conducted by Deloitte, 52% of travelers surveyed in 2021 said that social media influenced their travel choices, and 63% stated that they consult social media for travel ideas and advice (Deloitte, 2021). Online platforms like vialala.com allow travelers to share their custom experiences with their social networks, further enhancing the appeal of this type of travel.

Finally, the evolution of sustainability expectations also plays a role in the rise of customized travel. Consumers are increasingly concerned about the environmental and social impact of their travels and are looking for more sustainable travel options. Customized itineraries allow for a better consideration of these concerns, by promoting local and responsible experiences, and by adapting trips to the specific needs of the clients. According to a study conducted by Booking.com, 71% of travelers surveyed in 2021 said they were ready to choose more sustainable travel options, even if it means paying a little more (Booking.com, 2021). Traditional travel agencies, on the other hand, often struggle to incorporate these concerns into their standardized offers.

We see it, the customized itinerary is the future of travel, as it meets the growing demand for personalization and unique travel experiences, while offering competitive advantages over standardized travel.

Today's travelers seek unique and personalized travel experiences, rather than standardized vacations that do not meet their individual needs. Custom travel meets this growing demand for customization and offers a unique tailor-made travel experience that meets the specific needs of clients.

Statistics and market trends for custom travel also support the idea that bespoke travel is the future of travel. According to a survey conducted by Skift in 2019, 68% of travelers prefer to work directly with custom travel operators rather than traditional travel agencies. According to a study conducted by Allied Market Research in 2019, the custom travel market is expected to grow at a compound annual growth rate (CAGR) of 7.1% from 2016 to 2023. According to a survey conducted by Travelport Digital in 2019, 68% of travelers are looking for more unique and personalized travel experiences.
 

Custom travel offers numerous advantages over standardized trips. Firstly, it allows travelers to choose the destinations, activities, and accommodations that best suit their interests and budget. Moreover, custom travel offers greater flexibility in terms of travel dates and duration, which lets travelers plan their trips around their personal and professional obligations.

Custom travel also provides greater freedom in terms of itineraries and visits. Travelers can choose to spend more time in a region that particularly interests them or modify their itinerary based on weather conditions or local events. Travelers also have the opportunity to discover lesser-known places and experience unique adventures not offered in traditional tourist circuits.

Custom travel operators, such as vialala.com, are becoming more prominent thanks to their ability to provide a more personalized and immersive travel experience, as well as more competitive rates. Traditional travel agencies struggle to compete with custom travel operators for several reasons. Firstly, traditional travel agencies have a higher cost structure, while custom travel operators can reduce their costs by not having a physical store.

Furthermore, traditional travel agencies often have predefined itineraries and contracts with specific travel suppliers. Thus, they cannot customize trips as much as custom travel operators. Custom travel operators, on the other hand, work directly with clients to design trips that meet their specific needs and desires.

Moreover, custom travel operators have a competitive advantage in that they can provide a more personalized and immersive travel experience. Travelers who book with custom travel operators can benefit from an exclusive itinerary, private guided tours, insider tips, and personalized assistance throughout their trip. These benefits are not available with traditional travel agencies.

Market data and trends show that custom travel operators are gaining ground compared to traditional travel agencies. According to a survey conducted by Skift in 2019, 60% of travelers say they would pay more for a custom trip. Online custom travel sales are in constant growth and are expected to reach new heights in the coming years. According to a study by Phocuswright in 2019, travelers prefer custom travel due to its flexibility (43%), customization (40%), and ability to offer unique experiences (38%).

Traditional travel agencies still have a role to play in the travel industry, but they will need to adapt to the growing demand for customization to remain relevant in the future. According to a study by Euromonitor International in 2018, the custom travel market is expected to reach a value of $1.1 trillion by 2022. Traditional travel agencies will therefore need to adapt to this growing trend by offering more personalized trips and working with custom travel operators to meet customer needs.

Travel planner platforms, like vialala.com, fit perfectly into the new business context of custom travel. These platforms are intermediaries between travelers and travel planners, who are travel professionals that design custom itineraries for travelers.

These platforms allow travelers to find and contact travel planners who meet their needs and budget, enabling them to benefit from a unique custom travel experience. Travel planners work with clients to create personalized itineraries that meet their specific needs, taking into account their interests, budget, and travel preferences.

Travel planner platforms have several advantages over traditional travel agencies. Firstly, they offer a greater variety of choices to travelers, as they work with a global network of travel planners, thus providing a larger selection of itineraries and destinations. Additionally, these platforms can offer more competitive prices due to their lighter cost structure compared to traditional travel agencies.

Travel planner platforms also offer unique benefits to travel planners themselves. Travel planners can benefit from increased visibility by being present on an online platform, which allows them to attract more potential clients. Additionally, these platforms can provide travel management tools that help travel planners organize and manage trips for their clients.

Travel planner platforms perfectly fit into the new context of custom travel business by allowing travelers to find and work with travel planners to create unique custom itineraries. These platforms offer a greater variety of choices, more competitive prices, and unique advantages to travel planners themselves. As a result, these platforms are gaining momentum and becoming a major player in the custom travel industry.